Step-by-step guide to planning a successful after-party
Introduction
A successful trade fair doesn't end when the hall doors close. An unforgettable trade fair after-party offers you the perfect opportunity to deepen contacts, retain customers and expand your network. In this step-by-step guide, we'll show you how to plan an after-party that your guests will remember for a long time.
Why an after-party after the trade fair is important
Networking : A relaxed atmosphere encourages the formation of new contacts.
Customer loyalty : Personal conversations strengthen the relationship with your existing customers.
Brand presence : Present your company in a special setting.
Team motivation : Celebrate your joint trade fair success with your team.
Table of contents
Step 1: Define goals of the after-party
Before you start planning, you should set clear goals:
What do you want to achieve?
Attracting new customers
Maintaining existing relationships
Present your product or service
Step 2: Budget planning
Create a realistic budget:
location rental
catering and drinks
Entertainment
decoration
staff
Step 3: Find the perfect location near the trade fair
Choosing the right location near the Hamburg trade fair is crucial:
Accessibility : Short distances from the trade fair to the location make it easier for your guests to get there.
Capacity : Make sure the venue has enough space for everyone.
Equipment : Modern technology and an appealing ambience are important factors.
Flexibility : Adaptable spaces allow you to implement your event concept.
Our recommendation : The Hamburger Ding meets all these criteria and is located in the immediate vicinity of the Hamburg Trade Fair.
Step 4: Set a date and time
Date : Choose a trade fair day with high visitor frequency.
Time : After the fair closes, so that your guests have enough time.
Step 5: Create invitation list
Who would you like to invite?
customers and business partners
trade fair contacts
employees and colleagues
Step 6: Develop an event concept
Theme or motto : Gives the party a special setting.
Dress code : casual, business casual or themed.
Decoration : Matching the chosen theme.
Step 7: Catering and beverage selection
Food : buffet, finger food or seated dinner.
Drinks : Selection of alcoholic and non-alcoholic drinks.
Special requirements : Vegetarian, vegan or allergen-free options.
Step 8: Entertainment and program
Music : DJ, live band or playlist.
Entertainment : artists, shows or interactive elements.
Speeches : Plan short speeches or presentations.
Step 9: Logistics and Transport
Getting there : Information on public transport and parking.
Shuttle service : Optional service for your guests.
Accessibility : Ensuring access for all.
Step 10: Communication and invitations
Design invitation : attractive and informative.
Shipping : By email or post.
Registration : Online registration for better planning.
Reminders : Send shortly before the event.
Step 11: Final preparations and checklist
create a schedule
check technology
briefing staff
Check decoration and setup
Our recommendation for your after-party location in Hamburg
If you are looking for the ideal after-party trade fair location , we would like to recommend our event and meeting location in the immediate vicinity of the Hamburg trade fair.
Why our location?
Perfect location : just a few minutes from the trade fair.
Modern ambience : stylish rooms for every occasion.
Versatility : Adaptable spaces for small and large events.
Complete service : We take care of catering , entertainment , DJ and more.
Professional service : support with planning and implementation.
Technical equipment : High-quality technology for presentations and entertainment.
Contact us today for a non-binding offer and let’s plan your unforgettable trade fair after-party together.
Conclusion
A well-planned after-party is the crowning conclusion to your trade fair appearance. With the right preparation and the ideal location near the trade fair, you can create an event that will delight your guests. Use our step-by-step instructions to ensure that your event is a complete success.
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